BMW i. BORN ELECTRIC TOUR.
The BMW i BORN ELECTRIC TOUR is coming to New York – to the city that never sleeps and where tomorrow's trends are already reality. Visit the BMW i Tour in NYC, at 1095 Avenue of the Americas, 42nd Street/6th Avenue (across from Bryant Park). Open to the public, free of charge, November 14-18, from 10 a.m. to 10 p.m.
Experience BMW’s vision for the future of mobility and be among the very first to see the carbon fiber hybrid-electric BMW i8 Concept Spyder and the fully-electric next generation BMW i3 Concept as they are unveiled at this event for the first time in North America. The BMW i Born Electric Tour kicked-off in Rome in June 2012, making stops in Dusseldorf and Tokyo. It will continue on to London, Paris and Shanghai in 2013.
BMW i in NYC: A week to remember.
By as soon as 2015 almost a fifth of all new cars in New York will be electrically powered – according to a current study by McKinsey. The BMW i BORN ELECTIC TOUR impressively demonstrated how alternative mobility concepts already look like.
After a tremendously successful opening event on Monday evening, more than 15,000 visitors enjoyed the exhibition in the heart of New York City. They all got a glimpse of the BMW i3 and the BMW i8 concept vehicles as well as of the outstanding exhibition pieces presented by Red Paper Heart, The Sway, Danielle Trofe Design, Vanessa Chew, EOps and Big Ass Fans.
But not only the exhibition inside the architectural building on 6th Avenue and 42nd Street catched everybody’s eyes. The unique branding and an interactive “window into the near future” – which transformed the reflection of every passing car into a BMW i concept car – caused a lot of talk around town.
But this was not enough: Stay tuned for 2013 when the BMW i tour will hit the megacities London, Paris and Shanghai.
Mashable and BMW i Ventures at the Born Electric Tour in NYC.
How new technologies are changing our everyday lives and how individual mobility can be increased – these were the questions discussed at the evening events of BMW i and Mashable.
Pete Cashmore, founder and CEO of Mashable, a website which reports on the importance of digital innovation and how it empowers and inspires people around the world, is leading one of the most engaged online news communities for the connected generation. He spoke about the cities of tomorrow and emerging digital trends that will shape our lives in the coming years. The attending startup founders discussed how various technologies, such as augmented reality, NFC, and mobile payments can be applied to revolutionize city living.
The focus of the second panel discussion was on the challenges of tech investing and BMW i Ventures. The venture capital company based in New York City announced its strategic investment in the award winning mobility app company Embark which helps travelers to navigate through megacities. This extends the number of BMW i Ventures investments in mobility services providers including yet MyCityWay, ParkAtMyHouse and Chargepoint.
Learn more about BMW i and Mashable at http://mashable.com/global-innovation/.
ParkNow for smart drivers.
If you're all too familiar with the endless search for a parking space in big cities like New York City, you have a lot in common with the audience attending the speeches by ParkNow Chief Executive Gary Neff.
With great interest the guests listened to the presentation about the recently launched ParkNow mobility service and the sub-brand BMW i itself. While strolling through the BMW i exhibition afterwards, the visitors furthermore learned more about other BMW i services like MyCityWay or the intelligent 360° ELECTRIC portfolio.
The fact that during the busiest times in megacities, over 40% of fuel is consumed simply in the search for a parking space sounded unbelievable for some of them. But this challenge can be solved: with the ParkNow mobile app or the website. The online parking space service does not only help to save time and energy as it allows to reserve and pay for a spot in advance but it also reduces the fuel consumption significantly, saving money and helping the environment.
What a smart idea!
Electronauts at the BMW i Tour in NYC.
It goes without saying that an evening to which about 100 Electronauts are invited is going to be fast-paced.
Electronauts are a group of currently about 700 test drivers who are putting the BMW ActiveE through its paces, paving the way for electric mobility for future generations in a car inspired by the athleticism of today's ever-popular BMW 1 Series Coupe. This current field trial will lead to the launch of the BMW i3 and BMW i8 Concept in late 2013 and 2014.
On Tuesday evening, BMW experts like Jacob Harb, Head of Electric Vehicle Strategy and Operations, BMW of North America, Daniel Starke, Head of Interior Design Team BMW i, and Henrik Wenders, Head of BMW i8 Product Management, enjoyed a relaxed and interesting get-together with the Electronauts and took the opportunity to exchange their experiences and ideas about e-mobility.
Talking about future mobility.
At the Press and Media Day on Tuesday questions about the mobility of the future were raised in a press conference and subsequent panel discussions.
About 100 press representatives carefully listened to topics like "Future Cities", "Carbon Fiber" or the question "How mobility changes us". The entertaining and productive discussions were lead by high-caliber speakers like Ron Thaniel, Executive Director National Association of City Transportation officials, and Todd Rufo, Director of Economic and Workforce Development, City of San Francisco.
Celebratory Opening of the BMW i Born Electric Tour in NYC.
The BMW i Tour got off to a successful start on Monday in New York City. Countless VIPs and invited guests joined in the celebrations.
Ludwig Willisch, President and CEO of BMW of North America and Head of Sales Region Americas, officially opened the evening with a welcome speech, proudly announcing that BMW of North America donates $ 1 million to the American Red Cross for Hurricane Sandy relief.
The outstanding design of the cars and the ease of the new electric driving pleasure were clearly the main topics of the evening. Everyone was in great spirits. In a relaxed atmosphere various specialist subjects and recent trends in New York City were discussed and debated.
Many guests were furthermore carried away by the outstanding products of our exhibition partners which prove that sustainability and design needn’t to be contradictory. The guests danced and partied to the cool hip-hop sound mixed by popular New York City DJ Neil Armstrong late into the night. The tour DJ and friend of Jay-Z certainly knows how to impress partygoers with his great variety of mixtapes.
The fascinating exhibition with the BMW i3 Concept and the BMW i8 Concept is open to the public until November 18 and well worth a visit. So come and join us!
BMW i BORN ELECTRIC TOUR, NYC.
What will sustainable mobility look like in the future? Following this question, the BMW i BORN ELECTRIC TOUR stops in 7 megacities in one year: Rome, Dusseldorf, Tokyo, New York, London, Paris, and Shanghai.
The future is closer than you think, so step into it now! In New York City from 14 to 18 November, 2012.
The BMW i BORN ELECTRIC TOUR will open its doors every day from 10 a.m. until 10 p.m., right in the heart of the Big Apple at 6th Avenue/42nd Street (1095 Avenue of the Americas), just across from Bryant Park. Have a glimpse at the outstanding concept vehicles of BMW i: the BMW i3 Concept and the BMW i8 Concept Spyder. Find out about the BMW i LifeDrive Architecture – the world’s first car body architecture made of carbon fiber – and the BMW i Lab where you can find out more about innovations in the fields of 360° electric and mobility services. Be inspired by this vibrant exhibition!
At each location BMW i is pairing up with local designers and businesses to showcase different ways how sustainability can be a part of our lives without us making any sacrifices. Our Creative Act Red Paper Heart, a small design studio located in Brooklyn, NY, merges the creative minds of artists and coders who combine interactivity and animation. Their dynamic objects and spaces are unique and one of a kind so prepare to be surprised and amazed by their installation “Pulse”.
The Sway stands for modern design, excellent craftsmanship and most of all: sustainable and responsible production methods. Its bags and jackets made from high quality upcycled leather have been featured in famous fashion magazines. EOps’ Noisezero O+ Eco Edition, also displayed at the exhibition, is another example of the outstanding results that can be achieved from recycling. In cooperation with designer Michael Young, the New York music tech brand EOps has created the world’s first recyclable designer over-ear headphones. They are not only produced from eco-friendly materials, but also have a beautiful design and provide a powerful sound.
Danielle Trofe Design, a Brooklyn-based design studio, is presenting the Live Screen at the BMW i venue: her design is a self-watering system for interior gardening using vertical hydroponic technology. It is aimed at everyone who aspires to a greener lifestyle that requires minimal effort. “Roots” wooden jewelry by Vanessa Chew Designs is an extraordinary collection designed and handmade in Brooklyn, New York City. With the utmost respect for the environment, Vanessa Chew minimizes waste and utilizes materials with less of an impact on nature. Every piece is unique as it is made from the natural material of wood.
And last but not least, Big Ass Fans, who have their headquarters in Lexington, Kentucky, is the preeminent designer and manufacturer of low-speed, ceiling, and vertical fans engineered to allow significant energy savings. The quality and design of the fans have been awarded several times.
In addition to our local partners, we are very proud to announce that Foursquare, Mashable, ParkNow, and iVentures are participating in the BMW i BORN ELECTRIC TOUR NYC. Check in at our location and get a free coffee at our Foursquare coffee bar or visit us at the weekend (17 to 18 November) and experience a real sustainability hackathon (register at http://sustainhack.eventbrite.com). This event gives computer programmers, user interface designers, and others the opportunity to collaborate intensively on software projects over a short period of time.
Come and join us in New York across from Bryant Park between 14 and 18 November and share our event via Twitter: #BMWiNYC. Help us to create a more sustainable future. We're looking forward to your visit!
"Creating a more sustainable future."
Sustainability Hackathon hosted by BMW i. BORN ELECTRIC TOUR. New York City.
From 16 to 18 November, the BMW Group Technology Office USA, AT&T, Tendril and BMW i Ventures will host a sustainability hackathon at the BMW i BORN ELECTRIC TOUR in NYC.
A hackathon is an event in which computer programmers, User Interface designers, and others collaborate intensively on software projects over a short period of time, often a single weekend. We invite programmers, designers, business developers and idea people to join us at our event space near Times Square in New York to brainstorm, build and present their ideas for a more sustainable future.
Creating a more sustainable future overlaps perfectly with BMW i's values in shaping the megacities of tomorrow, where sustainability and electric mobility will play a major role. The topic of a more sustainable future fits entirely the essential BMW i core messages and requirements of sustainability and electric mobility in the megacities of tomorrow.
“We are looking for technical as well as non-technical people to build apps, mobile apps and hacks to address some of the most pressing problems in sustainability facing our future as a greener planet”, states the organizer of the event. The best apps in various categories will be rewarded at the end of the hackathon weekend.
Come and join us in New York from 16 to 18 November, and help us to create a more sustainable future. Register now at http://sustainhack.eventbrite.com and tweet about this event: #BMWiNYC #sustainhack