BMW i. Events.
BMW i. BORN ELECTRIC TOUR. NEW YORK.
The BMW i BORN ELECTRIC TOUR is coming to New York – to the city that never sleeps and where tomorrow’s trends are already reality.
BMW i presents its Megacity Vehicle, the BMW i3 Concept, and the most progressive sportscar, the BMW i8 Concept Spyder, as well as its future mobility services. Experience the unique exhibition at Bryant Park and gain exciting information about the sustainable and holistic approach of BMW i to technology and lifestyle. The future is closer than you think, so make a step into it, right now!
Visit us from 14 November to 18 November (10 a.m. to 10 p.m.) at Bryant Park, 1095 Avenue of the Americas, 42nd Street/6th Avenue.
Also coming to:
- Beijing: July 31st - August 4th, 2013
BMW i and Mashable bring the Global Innovation Series to Berlin.
Berlin, 16 July 2012. One year after the launch of the online Global Innovation Series, BMW i and Mashable teamed up on the ground to take trending topics of innovation in the world of urban mobility and technology to the next level.
Ideas explored throughout the day stretched far beyond either parties' main line. As Sebastian Schwiening of BMW i noted, BMW i is "not just only about owning a car it's about how best to get from a to b." Adam Ostrow, Chief Strategy Officer of Mashable went as far as to deem the car one of "the next great platforms for innovation." "You need to really think about a different type of use," added Bonnie Shaw, Director of Strategy, iStrategy Labs.
Leaders in the fields of technology, design and urban planning echoed an ongoing conversation about how citizens exist in, change and move around urban environments. Speakers were selected by Mashable following a call for submissions and included the minds behind startups that aim to improve mobile urban life: Allison Brown of Woofound, Ben Berkowitz of SeeClickFix and Brandon Kessler of ChallengePost. From the newest mobile apps and media to creative uses of design and architecture, Tony Douglas, host and Head of Marketing for Mobility Services, BMW i, ensured that topics reflected the increasing awareness and importance of global connections.
"How technology is impacting urban life, mobility, those sorts of issues...we're here today to bring those stories to life." The day's story telling, as Ostrow termed it, took the form of content sessions, panels and presentations.
Rachel Smith, the principal transport planner with AECOM, seemed to agree about the underlying principles of the day: "The most important thing is that you can make things and you can do things and you can experiment with things." This hands-on attitude paired perfectly with the event's choice of city – a city "where you do have so much space to experiment," remarked one visitor.
Ostrow summed up his takeaway of the day when bluntly asked to describe the Global Innovation Series in three words or less: "Connectivity and Everything."
Connecting BMW i and Mashable at this exciting event proved to be yet another step towards further productive dialogues regarding the future of urban environments.
Stay up to date on the ongoing Global Innovation Series on both BMW-i.com and mashable.com/global-innovation.
BMW i & Dwell:
The Sustaethics Event at Art Basel Miami Beach 2011.
On December 2nd, BMW i and Dwell took the stage together at the 11th annual Art Basel Miami Beach, one of the most prestigious art events in the world. To celebrate the launch of the BMW i3 Concept and BMW i8 Concept, the 2 vehicles were presented to almost 1.000 attendees in an exciting event space designed by inimitable Miami architect Chad Oppenheim, within the walls of a parking structure by Swiss architecture team Herzog & de Meuron.
It seemed to be the consensus among the guests at the Sustaethics Event on December 2nd, that the ongoing partnership between Dwell and BMW i is a most fruitful one. The event – as was immediately apparent from the 500 trees dotting the event space (a donation from BMW i to the Million Trees Miami initiative) – set the stage for the future of the brand: a holistic approach to rethinking the way we live and move.
Watch the video below to see DJ Chelsea Leyland play against the backdrop of the BMW i3 and BMW i8 concept cars, as well as hear from Benoit Jacob, Head Designer of BMW i and Michela O'Connor Abrams, President of Dwell Media.