Experience BMW i.
BMW i is the beginning of a new world of visionary mobility: With pure, progressive shapes and lightning performance. With innovative applications and intelligent services. With an unparalleled use of sustainable technology. BMW i goes above and beyond the development of cars and is constantly evolving. Experience that evolution here.
BMW i. BORN ELECTRIC TOUR.
Welcome to a new world of visionary mobility.
Experience BMW i with the BMW i3 Concept and the BMW i8 Concept as pioneer vehicles of the first electric cars from BMW. Find out more about our mobility services, all new sustainable materials, latest technological developments, lifestyle trends and what premium mobility of tomorrow is all about. BMW i will host events worldwide: in Rome, Dusseldorf, Tokyo, New York, London, Paris and Shanghai, starting 21th to 23rd of June 2012 at Palazzo delle Esposizione in Rome.
Experience BMW i.
BMW i vehicles make their North American premiere.
At the 2011 LA Auto Show, the BMW i3 and BMW i8 Concept vehicles were unveiled. A dazzling reveal and progressive vehicles set BMW i apart from all other car manufacturers. Step inside each vehicle and watch what it means to be Born Electric.
BMW i Makes its Big Screen Debut.
European premiere of "Mission: Impossible – Ghost Protocol" at BMW Welt in Munich on December 9th 2011 welcomes Tom Cruise and co-stars to the red carpet. The BMW i8 Concept is successor to the BMW Vision EfficientDynamics Car which appears alongside many other BMW models in the recently released film.
With its ultra-modern architecture, BMW Welt played perfect host to the blockbuster event, which brought the film's star together with actress Paula Patton, producer Bryan Burk and Academy Award-winning producer Brad Bird.
In the film, Cruise can be seen driving the BMW Vision EfficientDynamics — whose successor, the BMW i8, will be ready for series production by 2014. Thanks to the fascinating sports car's wide range of technical features, Cruise's character Ethan Hunt is able to steer smartly, safely — and of course swiftly — through the city of Mumbai's notorious traffic.
"Mission: Impossible – Ghost Protocol" opened in cinemas worldwide December 15th.
BMW i & Dwell:
The Sustaethics Event at Art Basel Miami Beach 2011.
On December 2nd, BMW i and Dwell took the stage together at the 11th annual Art Basel Miami Beach, one of the most prestigious art events in the world. To celebrate the launch of the BMW i3 Concept and BMW i8 Concept, the 2 vehicles were presented to almost 1.000 attendees in an exciting event space designed by inimitable Miami architect Chad Oppenheim, within the walls of a parking structure by Swiss architecture team Herzog & de Meuron.
It seemed to be the consensus among the guests at the Sustaethics Event on December 2nd, that the ongoing partnership between Dwell and BMW i is a most fruitful one. The event – as was immediately apparent from the 500 trees dotting the event space (a donation from BMW i to the Million Trees Miami initiative) – set the stage for the future of the brand: a holistic approach to rethinking the way we live and move.
Watch the video below to see DJ Chelsea Leyland play against the backdrop of the BMW i3 and BMW i8 concept cars, as well as hear from Benoit Jacob, Head Designer of BMW i and Michela O'Connor Abrams, President of Dwell Media.
Sustainable Neighbourhoods Project.
Wallpaper* and BMW i are giving six creative teams the opportunity to help write the future of their urban environment. The cities of the 20th century were shaped by transport, public and private; the challenge of the 21st is to keep Megacities moving.
Over the course of six months, Sustainable Neighbourhoods will explore, chronicle and research six different city zones, with the aim of defining a new infrastructural, cultural or social project that will scale seamlessly into the future. The possibilities are endless.
Click below to find out about the cities involved and watch the first videos!
How High-Tech Carpooling Saves Gas, Money and Time.
As gas prices continue to climb along with car maintenance costs and environmental concerns, the concept of carpooling to work and around town has never been more appealing. But there's a lot of hassle and research that goes into finding a reliable person to share a ride with — not to mention the safety concerns. Urban carpooling is becoming more popular not only in the U.S. but also worldwide, thanks to companies that offer commuters safe and affordable ways to share rides on the way to work, to shopping malls and for road trips.
Global Innovation Series
BMW i has teamed up with Mashable, the top source for news in social and digital media, technology and web culture, to bring you a new weekly feature focusing on innovation in the world of urban mobility and beyond.
The Launch of BMW i.
BMW i, the new BMW sub-brand focused on developing sustainable mobility solutions was launched on Monday, February 21, 2011. BMW AG Board members Ian Robertson, responsible for Sales and Marketing, and Dr. Klaus Draeger, responsible for Development, celebrated the launch at the BMW Welt in Munich.
"BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company", Ian Robertson explained during the press conference, "Its products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It's a new day in our industry; a new era for individual mobility. This is BMW i – Born Electric", he said.
BMW i will launch with two vehicles. The fully electric BMW i3 – formerly known as the MegaCity Vehicle, and the BMW i8, a plug-in hybrid vehicle which provides both the efficiency of an electric vehicle, with unbeatable fuel efficiency and sports car performance.
“Both cars have been designed specifically for their respective alternative drive systems. We used the innovative architecture and CFRP (Carbon Fiber Reinforced Plastic) to cancel out practically all of the extra weight added by the batteries. For our customers this means superior driving dynamics combined with significantly increased range using electric power,” explained Dr. Klaus Draeger. It was announced that, like the BMW i3, the BMW i8 will also be manufactured at the BMW plant in Leipzig.
BMW i encompasses a raft of developments. “Mobility requirements are changing in rapidly expanding megacities” Ian Robertson stated. “Our commitment to car-enabled mobility services, like BMW ConnectedDrive, will be significantly expanded under BMW i. We’ll also grow our car-related premium mobility services. What’s truly groundbreaking is that we’ll begin offering car-independent premium mobility services. BMW i aims to provide customized mobility solutions across a seamless network of premium products and premium services.”
To achieve this, a Venture Capital company was founded in New York City, BMW i Ventures. BMW i Ventures aims to invest in, and build long-term partnerships with projects which have high potential in the field of mobility services. Ian Robertson announced MyCityWay as the first strategic partnership: “As a mobile app, MyCityWay provides users with information on public transportation, parking availability, and local entertainment for over 40 cities in the US. Another 40 cities will be part of the global rollout, including Munich, of course.”
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